Minneapolis-St. Paul –
The Minnesota Timberwolves begin a new chapter in their franchise
history by unveiling a new team logo as part of Fan Appreciation Night
at Target Center on Tuesday, April 11. The Wolves will conclude the home
portion of their regular season schedule that evening by hosting the
Oklahoma City Thunder at 7 p.m.
The
logo will be unveiled during a special halftime show and all fans in
attendance will receive a commemorative t-shirt with the new identity
featured.
While
the new identity won’t fully take effect until the 2017-18 season, the
unveiling marks only the fourth identity in the franchise’s 28-year
history. The announcement is also the beginning of an eventful summer
as the Wolves brand continues to evolve. There will be several future
announcements regarding the unveiling of the new team uniforms, new
court designs and additional events throughout the coming months.
“We
are incredibly excited to share the new logo with our fans. This is but
the first of many changes that fans will see that reflect our growing
relevancy at home and abroad,” said Timberwolves CEO Ethan Casson.
“These are exciting times for our state and our franchise, and this new
logo embodies the hunger, drive and passion that will define us in this
new era of Timberwolves basketball.”
A video of Casson announcing the logo unveil and discussing the changes to come for the Timberwolves organization can be viewed here.
The
new Wolves identity is constructed around an updated color palette and
was created over the past 12 months as part of a collaborative effort
between Minnesota Timberwolves ownership, team executives, the NBA and
Mississippi-based design expert Rodney Richardson. Richardson’s resume
includes recent identity designs for the NBA’s Charlotte Hornets, New
Orleans Pelicans, Atlanta Hawks, Sacramento Kings and various brands
across the world of sports and entertainment.
With
this unveiling, the Timberwolves are entering an exciting new era. With
new leadership on the court and in the boardroom, the franchise is
poised for more significant changes in the coming months. Target
Center’s renovation project, complete with new premium spaces, seating
and concourse improvements, is expected to hit the finish line in time
for the beginning of the 2017-18 season. The team’s limited partnership
group now includes the first Chinese minority owner in major
professional sports, John Jiang, in addition to New York real estate
mogul Meyer Orbach. The franchise will also enter its first season with
its new NBA G-League team in Des Moines.
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